The Wendrich GT922
A performance launch built around precision and restraint.
We shaped the launch identity, product visuals, and digital experience to reflect the engineering logic behind the GT922.
The Wendrich GT922
The Wendrich GT922
Industry
Automotive
Automotive
ROLE
Product visualisation Launch identity Art direction Digital design
Product visualisation Launch identity Art direction Digital design
Deliverables
Launch film Configurator UI Press assets Product renders
Launch film Configurator UI Press assets Product renders
TIMEFRAME
12 weeks
12 weeks
The Wendrich GT922
The Wendrich GT922
Challenge
Kicker
THE PERFORMANCE
WITHOUT EXCESS
THE PERFORMANCE
WITHOUT EXCESS
The launch needed to communicate engineering precision without relying on aggressive automotive clichés.
The launch needed to communicate engineering precision without relying on aggressive automotive clichés.
Wendrich wanted the GT922 to feel deliberate, controlled, and technically refined rather than loud or exaggerated. Most performance launches in the category leaned heavily on speed, aggression, and visual overload, which conflicted with the product itself. We built a launch system focused on proportion, material detail, surface tension, and restrained motion. Product renders, interface systems, campaign visuals, and launch assets were designed to communicate confidence through clarity rather than spectacle.
Wendrich wanted the GT922 to feel deliberate, controlled, and technically refined rather than loud or exaggerated. Most performance launches in the category leaned heavily on speed, aggression, and visual overload, which conflicted with the product itself. We built a launch system focused on proportion, material detail, surface tension, and restrained motion. Product renders, interface systems, campaign visuals, and launch assets were designed to communicate confidence through clarity rather than spectacle.
Solution
Kicker
The performance
with restraint
The performance
with restraint
The launch system was built to make speed feel precise, not loud.
The launch system was built to make speed feel precise, not loud.
Wendrich wanted the GT922 to communicate engineering confidence without relying on the exaggerated visual language typical in performance automotive campaigns. Most references in the category felt aggressive, over-processed, and visually overloaded. We focused on surface detail, controlled pacing, restrained motion, and technical clarity. Product renders, launch assets, and interface systems were designed together so the vehicle could feel sophisticated and performance-driven at the same time.
Wendrich wanted the GT922 to communicate engineering confidence without relying on the exaggerated visual language typical in performance automotive campaigns. Most references in the category felt aggressive, over-processed, and visually overloaded. We focused on surface detail, controlled pacing, restrained motion, and technical clarity. Product renders, launch assets, and interface systems were designed together so the vehicle could feel sophisticated and performance-driven at the same time.
A launch system built around engineering precision and restrained performance.
A launch system built around engineering precision and restrained performance.
Product visualisation Launch identity Art direction Digital design
Every surface, transition, and motion sequence was designed to communicate confidence through proportion, clarity, and technical detail rather than excess.
Every surface, transition, and motion sequence was designed to communicate confidence through proportion, clarity, and technical detail rather than excess.
Every surface, transition, and motion sequence was designed to communicate confidence through proportion, clarity, and technical detail rather than excess.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Natalie Kiedis
Client Services
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Natalie Kiedis
Client Services
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Natalie Kiedis
Client Services
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