We shape the brand.
Then build the world around it.
WE ARE SPECTOR
WE ARE SPECTOR
35 Mercer Street
New York, NY 10013
35 Mercer Street
New York, NY 10013
Spector is an independent
design agency based in Soho, NY.
Spector is an independent
design agency based in Soho, NY.
Spector is an independent
design agency based in Soho, NY.
Not everything earns a second look.
Fewer earn a decision.
We build systems that carry through the full journey, not just the first impression.
Seven years in. Still picky.
We take on fewer projects.
Each one gets full attention.
Strategy, design, and build stay in the same room on purpose.
Brand shapes product, product shapes the web, and the web redefines how the brand lands.
Once those parts become separated, something almost always gets lost in translation.
A closer look at the numbers.
A closer look at the numbers.
Seven years of completed work.
Projects Completed
Brands Partnered
Clients Who Came Back
Industries Worked Across
Briefs That Changed Direction
Years Independent
OUR CLIENTS
Brands that never settled for good enough.
Brands that never settled for good enough.
Brands that never settled for good enough.
From fintech to healthcare.
Six sectors, one consistent standard.
Our Process
Our Process
THE WAY
WE WORK
THE WAY
WE WORK
We don't start with answers.
We start with the right questions.
We don't start with answers.
We start with the right questions.
Most agencies arrive with a deck and a point of view. We arrive with questions. The brief tells us what you want. The questions tell us what you need. Those are rarely the same thing.
Most agencies arrive with a deck and a point of view. We arrive with questions. The brief tells us what you want. The questions tell us what you need. Those are rarely the same thing.
01 /
The problem on the brief is rarely the real problem. We dig until we find it — then we build the solution around that, not around what looked good in the pitch.
The problem on the brief is rarely the real problem. We dig until we find it — then we build the solution around that, not around what looked good in the pitch.
02 /
Speed is easy. Getting it right takes longer. We'd rather take the time upfront than spend twice as long fixing it after.
Speed is easy. Getting it right takes longer. We'd rather take the time upfront than spend twice as long fixing it after.
03 /
Strategy, design, and build stay in the same room. When they don't, something always gets lost between the idea and the thing that ships.
Strategy, design, and build stay in the same room. When they don't, something always gets lost between the idea and the thing that ships.
WE DON'T SEPARATE THE STRATEGY FROM THE MAKING.
WE DON'T SEPARATE THE STRATEGY FROM THE MAKING.
Not sure where to start?
The process makes more sense in a conversation. Let us walk you through.
Tea Windsor
New Business
Not sure where to start?
The process makes more sense in a conversation. Let us walk you through.
Tea Windsor
New Business
Not sure where to start?
The process makes more sense in a conversation. Let us walk you through.
Tea Windsor
New Business
Team Spector
Team Spector
Early stage or ready to start?
A short call to understand the project, the context, and what it really needs.
Bianka Robertson
PROJECT MANAGER
CLIENT STORY
How the work holds in practice.
How the work holds in practice.
How the work holds in practice.
Case Study
Lindholm Electronics
Lindholm Electronics
The product worked. Barely anyone could figure out how to use it. The engineering was sound — the experience was a different story.
We fixed that.
The product worked. Barely anyone could figure out how to use it. The engineering was sound — the experience was a different story.
We fixed that.
Problem
Strong product. Confusing experience. The design, interface, and documentation had been built in silos — so users were left connecting the dots themselves. Most couldn't.
Solution
We pulled everything into one coherent system. Same logic, same language, same hierarchy — from the physical controls to the screen to the manual. The product now tells you exactly what it's doing without being asked
Problem
Strong product. Confusing experience. The design, interface, and documentation had been built in silos — so users were left connecting the dots themselves. Most couldn't.
Solution
We pulled everything into one coherent system. Same logic, same language, same hierarchy — from the physical controls to the screen to the manual. The product now tells you exactly what it's doing without being asked
Project metrics
Project metrics
From rebuild to launch
From initial audit to final rollout
From initial audit to final rollout
Engagement across product pages
Engagement across product pages
Conversion uplift after launch
Conversion uplift after launch
The redesign made the product easier to understand and operate without compromising its capability. It feels considered from every angle.
Marta Lindholm
Founder & CEO
The redesign made the product easier to understand and operate without compromising its capability. It feels considered from every angle.
Marta Lindholm
Founder & CEO
